The results of Estonian Reader Survey 2012 (II half of the year)

The total amount of the readers among
the 5 newspapers is 115 000 and the print run is 35 600

Pärnu Postimees

Number of readers 46 000 (among the age group of the ages 15-74+)
Coverage in Pärnu 54% - 1st place
Men make up  35% of the readers
Women make up 65% of the readers
Print run of 12 900

Sakala

Numbers of readers -  29 000 (among the age group of the ages 15-74+)
Coverage in Viljandi 51% - 1st place
Men make up 44% of the readers
Women make up 56% of the readers
Print run of  9100

Virumaa Teataja

Numbers of readers -  29 000 (among the age group of the ages 15-74+)
Coverage in  Lääne-Viru 45% - 1st place
Men make up  61% of the readers
Women make up 39% lof the readers
Print run of  6700

Järva Teataja

Number of readers - 13 000 (among the age group of the ages 15-74+)
Coverage in  Järva 36% - 1st place
Men make up 48% of the readers
Women make up 52% of the readers
Print run of 4200

Valgamaalane

Number of readers - 17 000 (among the age group of the ages 15-74+)
Coverage in Valga 50% - 1st place
Men make up  33% of the readers
Women make up 67% of the readers
Print run of 2800